06—08OCT · IFEMA
Going to Fruit Attraction? Let’s have a blind date. We promise not to steal more than 5 minutes.
Dry JUICINE tube with three mandarins, a red lid and the cord tucked behind

Real fruit. Not-so-innocent attitude.

This is not fruit. This is JUICINE.

Bite it without permission.

Zero excuses. A fresh snack made to carry, show and bite.

See the ritual↓
Dailysnack
Woman enjoying a JUICINE mandarin while walking through the cityBite it without permission.

Manifesto

Fruit had become far too serious.

So we put it in a tube, hid a wipe inside the lid and made it want to go out again. We did not change the fruit. We changed everything around it.

The tube

Dare to try the trio.

The Tube of Pleasure

Three mandarins. One tube. What happens next is up to you.

Visible, portable and designed for retail, convenience, vending, hotels, on the go and distribution.

Dry JUICINE tube with three mandarins, intact label and cord tucked behind
Target size55—65 mmConsistent selection
Weight per fruit80—100 gSeason-dependent
Target sweetness11—13 °BxFresh and balanced
Target format16—19 cmØ 65—70 mm

Target specifications subject to final validation of crop, supplier, shelf life and transport testing.

The small detail that changes everything

Open.Bite.And enjoy.

Less handling. More reasons to bite. The tube protects the fruit in transit and on display. Just open, enjoy and clean up afterwards with the wipe hidden under the lid.

We are not responsible for what happens next.
JUICINE
01 · Fruit break1/4

Built to sell

Fruit breaks out of the aisle.

Because JUICINE does not compete only with other fruit. It competes with the snack you grab without thinking, whatever you take on the way out and everything that catches your eye.

Five JUICINE tubes with three mandarins in a chilled display
Real fruit. Impossible to ignore.A format that catches the eye before it leaves the chiller.

Swipe and choose where to make an impact

01

Retail & convenience

Understood in seconds, built to stand out in chilled displays and turn real fruit into an impulse buy.

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02

Vending

A protected and recognisable format that expands fresh options without losing impact.

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03

Hotels & travel

For breakfast-to-go, lounges, stations, airports and minibars.

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04

Distribution & import

Ownable identity, Spanish origin and room to build a category across markets.

Mandarin starts the game.
The others come next.

Mandarin leads the launch. A future range with the same JUICINE code.

The range continues this way

Mandarin · nowPeachRaspberryBlueberryPassion fruitCherries

Serious, no tie required

Sexy gets attention.Data closes.

  • ✓Brand concept and positioningDefined
  • ✓Three-mandarin target formatDefined
  • ✓Wipe fixed inside the lidFunctional concept
  • ✓Materials, closure and shelf lifeDefined
  • ○Pricing, MOQ and market logisticsTo be agreed

Fruit Attraction 2026

A blinddate?

We promise not to steal more than 5 minutes. Just enough to show you why fruit can feel provocative again.

JUICINE · Madrid 2026

We promise to be brief.

Tell us who you are and what works for you. We will receive your request directly and email you to confirm the time and meeting point.

Your request will be sent directly to JUICINE. You can also write to juicinecitrus@gmail.com.